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Pharma teams are facing tighter budgets, longer timelines and more pressure to prove ROI. Here’s how the most effective brands are leveraging digital conversion channels to maximize their omnichannel performance.
Today’s media planning environment is complicated. Budgets are tighter. Approval timelines are shifting. Messaging strategies that worked last year are under new regulatory review, and the pressure to prove ROI on every dollar is higher than ever.
We surveyed pharma marketers from January to February 2026*:
The other top factors they cited were:
- Reduced budgets
- Messaging pivots
- Channel reallocation
It’s clear that we’ve entered a new planning reality.
Now is the time to focus on activation and conversion instead of broad awareness.
Digital conversion close to HCP conversations
Our 1:1 digital engagement solutions offer:
- Verified patient audiences
- Our targeting is built on EHR integrations with the nation’s leading medical record systems, not probabilistic modeling.
- Reaching clinically relevant patients before, during and after appointments sees real impact, with an 8x average script lift for PatientConnect campaigns.
- Measurement that holds up
- We work with independent organizations like IQVIA and Crossix for validated POC impact, ROI measurement and omnichannel MMX contribution.
- Outputs are structured so client analytics teams can confidently include Phreesia in their MMX, defend investment and make optimization decisions in real time.
- Scale across the patient journey
- We help you engage your key audiences at both the prescribing moment and the window after, when adherence is won or lost.
- 71% of clients say adherence is a key objective, and our solutions support both ends.
When we asked where they need support most right now, clients said:
- Optimizing campaigns within regulatory constraints
- Patient messaging that works in today’s landscape
- Smarter targeting and personalization
These aren’t asks for a vendor—it’s the job of a strategic partner, and that’s exactly what Phreesia is. We invest in client experience relationships, data-backed creative guidance and category expertise that helps brands make better decisions, not just place ads.
Our clients see us as strategic partners
Across the board, our partners value our input—which yields strong campaign results, high satisfaction and real partnership—backed by a shared focus on what’s next.
- 89% say Phreesia delivers strong ROI
- 93% say PatientConnect meets or exceeds expectations
- 98% say they’d recommend Phreesia to a colleague
For more on what our clients are saying, download our infographic.
Ready for the right 2026 investment for your brand? Connect with our team to see how Phreesia can help.
*Unless otherwise specified, all statistics from this report are from the Phreesia Network Solutions Client Feedback Survey, March 2026 (n=88).
