BLOG POST
Explore new research on how AI chatbots are changing patient behavior and what it means for healthcare brands.
AI chatbots like ChatGPT, Claude and Google Gemini are rapidly changing how patients access health information and make healthcare decisions. In a survey of more than 5,000 patients, Phreesia Network Solutions found that 1 in 5 now use AI chatbots for health information, and that number is growing fast.
Our latest report explores how patients are using AI to research symptoms, treatments, and mental health support, how much they trust chatbot recommendations, and whether they discuss AI-generated information with their providers. The findings reveal important implications for healthcare marketers, life sciences organizations and brands trying to reach patients with credible health information in an AI-driven landscape.
Read the full report to see how generative AI is reshaping patient behavior, and what healthcare brands need to know to keep pace.
