BLOG POST
We sat down with Meg Turco to reflect on her career journey, what it takes to build high-performing teams, and how thoughtful leadership, collaboration and trust drive meaningful outcomes at the point of care.
Leadership shows up in many ways, but the kind that leaves a lasting impression is often felt long before it’s formally recognized. If you’ve worked with Meg Turco—whether as a client, partner or teammate—you know her as someone who brings clarity to complexity, leads with empathy and raises the bar for everyone around her. She’s the kind of leader people trust, seek out and genuinely enjoy working with.
That impact was recently recognized when Meg was named to MM+M’s 40 Under 40, an honor celebrating rising leaders shaping the future of healthcare marketing. For those who know her work, the recognition felt less like a surprise and more like a well-deserved spotlight moment.
We sat down with Meg to reflect on her career journey, what it takes to build high-performing teams, and how thoughtful leadership, collaboration and trust drive meaningful outcomes at the point of care. It’s also a look at the culture and values that make Phreesia Network Solutions a place where people can grow, lead and do work that truly matters.
Phreesia Network Solutions (NS): Congratulations on being named to MM+M’s 40 Under 40. What did that recognition mean to you personally and professionally?
Meg Turco (MT): Personally, it was a moment to pause and actually take it in. This industry moves fast, and most days you’re focused on what’s next. It’s been so nice to have a moment to look back at what we’ve built as a team. Professionally, it reinforced that leadership doesn’t have to look one specific way. You can be direct and empathetic. Strategic and scrappy. Results-driven while still putting relationships at the center. That balance is something I care deeply about, and it’s meaningful to see it recognized in this space.
NS: When you think about your career journey so far, what experiences or moments do you feel most contributed to this recognition?
MT: The biggest contributor has been saying “yes” to opportunities. Some of my most formative moments came from navigating ambiguity—new roles, evolving client needs or scaling teams in fast-moving environments. Working at the intersection of healthcare, media and technology forces you to think differently about how we engage patients, support life sciences partners and measure success beyond traditional metrics. Those experiences sharpen your ability to think strategically while staying grounded in real-world execution.
NS: That path sounds anything but linear. How does that translate into your day-to-day work? Is there even such a thing as a “typical day”?
MT: There truly isn’t a typical day, and that’s one of my favorite parts of the job. Client Experience, the team I lead, sits at the intersection of strategy and execution. You’re constantly balancing big-picture goals with real-time realities all while never being at your desk. It requires flexibility, decisiveness and the ability to shift gears quickly—sometimes and often within the same hour.
NS: Given that constant motion, collaboration must be critical. How does the Client Experience team collaborate with internal teams to bring point-of-care campaigns to life?
MT: Client Experience acts as the connective tissue across teams. We translate client objectives into actionable plans and ensure all internal teams and partners are aligned from the start, not siloed along the way. At Phreesia Network Solutions, that collaboration is especially critical because point-of-care campaigns live in a uniquely complex environment. We are fortunate to have a lot of internal specialist teams, and Client Experience works cross functionally with these teams to ensure that our partners stay at the center: whether that’s collaborating with our creative teams to ensure messaging resonates with each patient, our analytics team to measure performance, or strategy and research teams to optimize based on patient insights and data. The result is more cohesive, effective campaigns—and happy partners!
NS: What’s one misconception people often have about client services in healthcare media?
MT: That it’s just about “managing accounts” or putting out fires. In reality, strong Client Experience teams are strategic operators. We anticipate challenges, shape solutions and help drive long-term growth for both clients and the business. In healthcare media especially, the stakes are high. You’re navigating regulatory considerations, clinical environments and evolving client expectations, all while delivering results.
NS: When Client Experience is operating at that strategic level, it has a direct impact on outcomes. From your perspective, what separates point-of-care campaigns that truly perform from those that fall flat?
MT: The point of care is a moment of heightened attention and a moment that demands respect. The most effective campaigns understand the patient mindset, deliver clear value and integrate seamlessly into the care experience. At the point of care, strong performance comes from aligning on the right message, using data thoughtfully and focusing on what the patient actually needs in that moment.
NS: Performance at the point of care has evolved alongside patient expectations. How have expectations around personalization at the point of care evolved over the past few years?
MT: Expectations have shifted from basic targeting to meaningful personalization. It’s no longer enough to reach the right audience; you have to reach them with the right message, at the right time, in the right environment. Be more thoughtful about how personalization happens. In this context, there’s greater emphasis on transparency, consent and value exchange. At Phreesia, we see personalization as a way to reduce noise and improve relevance and outcomes.
NS: What does strong leadership look like to you in a fast-moving, high-accountability environment like Client Experience?
MT: Strong leadership is clarity, consistency and trust. In Client Experience, things move quickly and the margin for error is small, so leaders need to set clear expectations, make decisions decisively and communicate openly. Just as important is empowering teams and driving accountability. Creating an environment where people feel ownership over their work and confident owning new ideas. Accountability means giving people the tools and support they need to succeed and holding ourselves to the same standard we expect from others.
NS: Leadership also plays a big role in creating space for growth. How does Phreesia support growth, whether that’s developing new skills, taking risks or trying something new?
MT: Phreesia encourages growth by giving people real opportunities, not just theoretical ones. Team members are trusted to take on responsibility early, stretch beyond their comfort zones, and learn through doing. There’s a strong culture of feedback and continuous improvement, which makes it safe to try new approaches and course correct when needed. That combination—support paired with accountability—creates meaningful growth.
NS: With that kind of environment in mind, what types of people tend to thrive on the Client Experience team at Phreesia?
MT: People who are curious, resilient, and FUN. Client Experience isn’t a static role—you’re navigating evolving client needs, the healthcare landscape and cross-functional collaboration all at once, and you’re never doing it alone. The team is incredibly collaborative, so success is shared, not competitive. Because we’re not commission-based, people can focus on solving the right problems for clients and supporting each other, rather than chasing individual numbers. Those who thrive are proactive problem solvers who communicate clearly, take ownership and care deeply about delivering quality work. They’re also the best time ever. Trust me.
NS: Surrounded by that kind of team and work, what ultimately keeps you motivated about the work you do and the team you do it with?
MT: What keeps me motivated is knowing that the work we do has real impact—and that I get to do it alongside people who genuinely care about doing it well. The team brings thoughtfulness, accountability and a sense of ownership to everything they touch, which makes even the hardest days rewarding.
Inspired by Meg’s journey? We’re always looking for curious, driven people who want to build meaningful careers at the intersection of healthcare, media and technology. Explore open roles here.
