How can brands prioritize privacy while still building effective measurement strategies? In Part 2 of our webinar series, Prioritizing privacy and effective measurement, industry experts Andrew Burkus, Tony Ficarrotta and Karinne Smolenyak discuss how to maintain rigorous measurement while protecting patient privacy, as well as build trust in a rapidly changing environment.
Speakers:
- Andrew Burkus, Senior Director of Thought Leadership, IQVIA Digital
With more than 20 years of industry experience, Andrew specializes in helping organizations use data, AI and human insight to support smarter strategy and more meaningful engagement across the healthcare ecosystem. - Tony Ficarrotta, Vice President and General Counsel, Network Advertising Initiative (NAI)
Tony oversees the NAI’s privacy and self-regulatory programs while developing guidance on legal, regulatory and data governance issues, including health data privacy and evolving state privacy laws. - Karinne Smolenyak, Director of Insights & Analytics, Phreesia Network Solutions
Karinne leads analytics initiatives that help brands turn data into engagement that drives meaningful, measurable impact. Her approach is practical, human-centered and grounded in real-world context.
Learn how Phreesia Network Solutions can help you build smarter, privacy-forward measurement strategies.
And if you missed Part 1 of our webinar series, Marketing mix models at the point of care, watch the replay here.
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