What does it take to measure performance more effectively at the point of care (POC)?
In Part 1 of our webinar series, Marketing mix models at the point of care, industry experts Joy Joseph, Krishan Kohli and Karinne Smolenyak discuss how to get more value from MMMs, why POC isn’t just another channel and how combining approaches can give brands a clearer, more complete view of impact.
Speakers:
- Joy Joseph, Executive Vice President of Analytics, MedFuse
With over 20 years of experience in marketing analytics and performance measurement across healthcare and other industries, Joy specializes in predictive analytics, MMMs, attribution and experimentation. - Krishan Kohli, Associate Director in CE Analytics, Trinity Life Sciences
Krishan has extensive experience working with biopharma clients across therapeutic areas. He specializes in advanced analytics and measurement, including MMMs, patient-level analytics and omnichannel performance. - Karinne Smolenyak, Associate Director of Insights & Analytics, Phreesia Network Solutions
Karinne leads analytics initiatives that help brands turn data into engagement that drives meaningful, measurable impact. Her approach is practical, human-centered and grounded in real-world context.
Learn how Phreesia Network Solutions can help you measure and improve impact.
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