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PatientConnect and MediFind Moments empower organizations to engage patients across their journey—from online research to clinical care.
Reaching patients with the right message at the right time is one of the most powerful ways to improve health outcomes and build brand equity. Whether the goal is to raise awareness about a condition, support early diagnosis or introduce a new therapy, timing and trust are everything.
Phreesia’s PatientConnect and MediFind Moments solutions empower healthcare organizations, life sciences companies and advocacy groups to engage patients across their journey—from online research to clinical care. These tools deliver condition-specific information, build credibility and drive measurable action.
The awareness gap: Why patients miss critical opportunities
Many patients delay care not because they’re unwilling, but because they’re unaware. According to Phreesia’s research, 60% of patients say they wish they had known about their condition earlier. For rare and chronic conditions, that delay can be life-altering.
Persistent screening gaps across high-risk populations include:
- Tobacco smokers skipping lung cancer screenings.
- Black women facing late-stage diagnoses of aggressive breast cancers.
- Hispanic adults being disproportionately affected by undiagnosed diabetes.
- Men under 50 avoiding colorectal cancer screening due to stigma or lack of information.
These disparities reflect a broader issue: Patients aren’t receiving timely, relevant information about their risks. Closing this gap requires outreach that is both strategic and personalized.
MediFind Moments: Reach motivated patients early
MediFind Moments engages patients during high-intent online searches, before they even see a doctor. By placing branded messaging alongside top-ranked specialists and condition pages on MediFind.com, brands can:
- Deliver disease-state awareness and brand messaging at the moment of care seeking. We curate a tailored package of condition pages, specialties and doctor profiles to educate patients when they are actively seeking care, ensuring your brand appears where relevance is highest and intent is strongest.
- Reach patients actively searching for expert care. Our search experience aligns with how patients seek treatment, surfacing providers based on clinical expertise in specific conditions rather than subjective reviews. This makes it easier for patients to find trusted care and engage with your brand.
Case in point: A MediFind Moments campaign for a major depressive disorder (MDD) therapy reached nearly 10,000 qualified patients. This campaign led to the following outcomes:
- 1 in 3 patients who saw the campaign visited a healthcare provider within a month.
- 11% of reached patients had a prior MDD diagnosis, demonstrating the campaign’s ability to engage both newly symptomatic and previously diagnosed individuals.
PatientConnect: Engage at the point of care
While MediFind Moments captures attention during online research, PatientConnect activates patients before, during and after clinical encounters. PatientConnect delivers branded, condition-specific content at key care moments, when patients are most receptive to education and action.
- Pre-visit check-in: Personalized messaging prompts patients to consider symptoms, risks and questions to raise with their provider.
- Post-script engagements: Messaging continues after the appointment, supporting patients as they fill their prescriptions.
- Tailored to demographics and clinical contexts: Messaging is customized based on age, gender, ethnicity and medical history, ensuring relevance and resonance.
Real-world impact: Personalized messaging helps drive patient activation. In fact, PatientConnect campaigns contributed to the following health outcomes:
- 300+ patients were diagnosed with a rare cardiovascular condition after viewing a symptom awareness campaign.
- 1,900+ patients were diagnosed with Hidradentis Suppurativa following exposure to educational messaging.
- A third-party conversion analysis showed that nearly 42,000 incremental vaccine administrations were attributable to campaign messaging about respiratory vaccines during flu season.
Providing strategic value across the lifecycle
Whether you’re launching a new therapy, expanding into a new condition area or supporting ongoing disease awareness efforts, MediFind Moments and PatientConnect offer a scalable, measurable framework for patient engagement.
- Increase awareness early: Use MediFind Moments to reach patients before they enter the healthcare system and educate on disease states while introducing your brand.
- Build trust and visibility: Align with trusted specialists on MediFind and spark patient-provider conversations through PatientConnect.
- Drive action and outcomes: Encourage screenings, diagnoses and treatment decisions while supporting long-term brand equity.
- Scale with speed and precision: Phreesia’s network spans thousands of care sites nationwide. Campaigns can be tailored by geography, condition and patient population.
Supporting patients’ decision-making process
Patients don’t move directly from symptoms to care—they navigate a series of mental and emotional steps that shape their readiness to act. MediFind Moments and PatientConnect are designed to support this progression, helping patients move from uncertainty to informed action.
Designed for impact
Whether you’re preparing for a new therapy launch, expanding into a new condition area or sustaining long-term disease awareness, MediFind Moments and PatientConnect provide scalable, measurable solutions for patient engagement. These tools support brands at every stage of their lifecycle, from early awareness to ongoing reinforcement.
Let’s talk
Ready to build early awareness, accelerate engagement and drive measurable outcomes? Connect with a patient engagement expert today to explore how MediFind Moments and PatientConnect can support your disease-state awareness strategy—whether you’re launching a new therapy or expanding an existing campaign.
